Latin American Excelente Awards, is an annual gala created in 1998 to celebrate the outstanding achievements of Latino business people and their supporters. It is organized by La Noticia, Inc., Publishing Company. A North Carolina company established in Charlotte, North Carolina in 1992. La Noticia is owned by the Gurdian family.
It is the signature event in Charlotte and in Raleigh, North Carolina. At Excelente we give the following awards:
Businessman of the Year
Businesswoman of the Year
Community Service Person of the Year
Volunteer of the Year
Diversity & Inclusion Company of the Year
Lifetime Achievement Award
Non Latin Person Most Supportive of the Latino Community
Student of the Year
The award Student of the Year comes with a scholarship in the amount of $2,500 to each student to pay for college. These scholarships are awarded to Latino students with the grades and the desire to go to college but without the financial means to do so. Products and services provided by La Noticia, Inc.
Our main product is La Noticia, The Spanish-Language Newspaper, the largest Spanish-language paper in North Carolina. It is the most widely read, the most respected and the most professionally done Spanish-language paper in our footprint. La Noticia is to the Spanish speaking community what The Charlotte Observer is to the English speaking community in Charlotte: The most reliable source of information. La Noticia offers an invaluable service to the Latino community. Our mission is to provide our readers with news on what's happening in their new home, and to serve as a bridge of communication between them and the community at large. We investigate issues in immigration, education, health, etc., that we know are important to them, never inflating news or misleading people. We realize that we help our readers shape opinions on issues, so we make absolutely sure that we provide them with the most accurate facts about the issues at hand. We pride ourselves on the fact that we never underestimate our readers. We treat them with the highest respect and consideration.
La Noticia covers almost the entire state of North Carolina with four papers:
La Noticia Charlotte
La Noticia Raleigh
La Noticia Greensboro
La Noticia Asheville
We also organize the Latino-American Women's Conference. An annual conference created to educate and empower Latinas so they can be successful in the US. It is presented in three North Carolina Markets: Charlotte, Raleigh and Winston-Salem. For more information about LatinaCon please visit www.latinaCon.com.
We also produce Ventana Mágica, a bimonthly magazine created to educate Latino parents on how to raise children in a bilingual and bicultural society. Internet & Social Media
Visit us at lanoticia.com. Follow us on facebook.com/lanoticiafb and twitter.
La Noticia Foundation
Is the charitable arm of La Noticia, Inc. We raise funds in the community to give scholarships in the amount of $2,500 each to Latino students with the grades and the desire to go to college but without the financial means to do so. La Noticia Advertising Agency
Here a team of experts in Spanish-language marketing, advertising, communications and design, join forces to help organizations reach the Latino consumer in an efficient and effective way. In their own language.
This division offers the following services:
• Ads for print media
• Corporate literature: brochures, mailers, folders, catalogs, newsletters, etc.
• Corporate identity – logos, etc.
• Public Relations La Noticia Translation Services
This division is able to translate our client's message to ensure that it will be written in correct Spanish and be Latino culture sensitive.
The team of professional translators at La Noticia, Inc., believe that an effective translation is not only the one that is done using the correct words to express the ideas, but also one that sends the message in a clear and precise manner to motivate the reader to act as in the case of an ad.
La Noticia Translation Services is able to translate marketing materials, catalogues, press releases, website content, employee manuals, and much more.